Hillary

Wirth

SENIOR MARKETER

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Who i am

About Me (she/her)

I’m a bit like a pocket knife: Functional, versatile, and indispensable in both the everyday and emergencies.


I’m also a bit like a unicorn: I have an innate desire to capture imaginations and inspire creativity.


This marriage of the practical and purposeful has led me to a successful, 16+ year career in advertising, working at award winning independent agencies, like Deep Focus, Ignited, and Noble People.


I value honest, transparent conversations & work best when I'm not put in a box. I’m most motivated when working with smart, independent minded, creative people.


I value kindness above all. Marketing is hard as it is.

Experience.



IN ORDER OF DEPTH

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Entertainment

NBCUniversal (Bravo, Syfy, Oxygen, USA)

Paramount (MTV, Comedy Central, Nickelodeon)

Hallmark Media (Hallmark, Movies & Mysteries, HMN)

HBO, AMC Network, Viceland, Cinetic Media, Skydance

Financial Tech

PayPal, Venmo, Klarna, Current

B2B

PayPal, Smartsheet, WeTransfer, BambooHR, Typeform, Crowdstrike, ServiceNow

Cannabis / Spirits

Cresco Labs Retail (SunnySide* Dispensaries)

Cresco Labs Wholesale (Cresco, High Supply, Good News, Mindy’s, Wonder Wellness, Remedi)

HighRewards App, Dewar’s White Label

Travel

Jamaica Tourist Board

DTC

Naked Wines, LetsGetChecked, Framebridge,

Territory Foods, FreshDirect

CPG

Coke Brands (Honest Tea, Peace Tea, VitaminWater)

Olly Vitamins, Violife

Other

Fetch Rewards, Etsy, Depop, EsteeLauder,

Bish + Cutting Personal Injury Attorneys

what i can do

Skills & Proficiencies

Strategy / Creative

Overarching marketing strategy

Campaign connections strategy

Media investment strategy

Social / content strategy

Creative / messaging strategy

Market analysis

Audience / segmentation work

Quantitative / Qualitative research

Project management

Big idea ideation / production

Competitive analysis

Brand positioning

Media

Brand and performance media

US Media planning, buying, & execution

  • TV / Video / Cinema
  • Outdoor / Events
  • Radio / Streaming / Podcasts
  • Social
  • Digital
  • Programmatic

Global media planning (Canada, UK)

Measurement

Measurement strategy

Measurement vendor analysis

Website audit / tagging strategy

Google analytics analyses

Reporting

Benchmarking

Results projections


Consulting

Marketing operations

Agency operations

Media sales

Performance tracking

Finance processes

Talent retention


Specialties:

  • Entertainment
  • Cannabis
  • FinTech
  • B2B

Sample Work

Viceland Weed Week

An integrated campaign for

Weed Week, “now with more weed!”

PayPal x Airbnb

A co-marketing campaign that encouraged friends to meet in the middle for the holidays.

Fetch Rewards

Fetch’s first brand campaign, Receipt Rich, comes to life via Bravo-lebrities.

Awards

Financial Services > Creative E-Commerce

SILVER CANNES LION

PayPal: Local Selects

Financial Services > Cyber Campaign

BRONZE CANNES LION

PayPal: Meet Halfway

Best Non-Profit Partnership

Shorty AWARDS

Smartsheet: Sponsor X

Best in Financial Services

SHORTY AWARDS

PayPal: Local Selects

Best in Show & Financial Services

OMMA AWARDS

PayPal: Meet Halfway

Best Connections Strategy

4As jay chiat day awards

PayPal: Meet Halfway

Who i am

Some things I’m passionate about.

PIEROGIS

Here’s a link to my our family recipe.

If you don’t have the patience, Veselka is second best to mine.

PREMIUM TELEVISION

Here’s a link to my top 10, all time favorite shows.


I will not be debating their greatness.

KITSCH

I love places with themes, weird attractions, and one of a kind crap.


This place is next on my bucket list.

MENTAL HEALTH

Keeping my mind healthy has changed my life and my quality of work.


Here’s my favorite meditation app.

Reach out

Hillary Wirth

hillary@hilljeanconsulting.com

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connect with me

DANCE WITH ME