Who i am
About Me (she/her)
I’m a bit like a pocket knife: Functional, versatile, and indispensable in both the everyday and emergencies.
I’m also a bit like a unicorn: I have an innate desire to capture imaginations and inspire creativity.
This marriage of the practical and purposeful has led me to a successful, 16+ year career in advertising, working at award winning independent agencies, like Deep Focus, Ignited, and Noble People.
I value honest, transparent conversations & work best when I'm not put in a box. I’m most motivated when working with smart, independent minded, creative people.
I value kindness above all. Marketing is hard as it is.
Experience.
IN ORDER OF DEPTH
Entertainment
NBCUniversal (Bravo, Syfy, Oxygen, USA)
Paramount (MTV, Comedy Central, Nickelodeon)
Hallmark Media (Hallmark, Movies & Mysteries, HMN)
HBO, AMC Network, Viceland, Cinetic Media, Skydance
Financial Tech
PayPal, Venmo, Klarna, Current
B2B
PayPal, Smartsheet, WeTransfer, BambooHR, Typeform, Crowdstrike, Slack, Solidigm, Sign In Solutions
Cannabis / Spirits
Cresco Labs Retail (SunnySide* Dispensaries)
Cresco Labs Wholesale (Cresco, High Supply, Good News, Mindy’s, Wonder Wellness, Remedi)
HighRewards App, Dewar’s White Label
Travel
Jamaica Tourist Board
DTC
Naked Wines, LetsGetChecked, Framebridge,
Territory Foods, FreshDirect
CPG
Coke Brands (Honest Tea, Peace Tea, VitaminWater)
Olly Vitamins, Violife
Other
Fetch Rewards, Etsy, Depop, EsteeLauder,
Bish + Cutting Personal Injury Attorneys,
Tervis Tumblers, MedForce Health
what i can do
Skills & Proficiencies
Strategy / Creative
Overarching marketing strategy
Campaign connections strategy
Media investment strategy
Social / content strategy
Creative / messaging strategy
Market analysis
Audience / segmentation work
Quantitative / Qualitative research
Project management
Big idea ideation / production
Competitive analysis
Brand positioning
Media
Brand and performance media
US Media planning, buying, & execution
Global media planning (Canada, UK)
Measurement
Measurement strategy
Measurement vendor analysis
Website audit / tagging strategy
Google analytics analyses
Reporting
Benchmarking
Results projections
Project Management
Project strategies
Talent retention / resourcing
Risk assessment
Budget / timeline management
Consulting
Marketing operations
Agency operations
Media sales
Performance tracking
Finance processes
Recruiting
Specialties:
Sample Work
Awards
Financial Services > Creative E-Commerce
SILVER CANNES LION
PayPal: Local Selects
Financial Services > Cyber Campaign
BRONZE CANNES LION
PayPal: Meet Halfway
Shorty AWARDS
Smartsheet: Sponsor X
Best in Financial Services
SHORTY AWARDS
PayPal: Local Selects
Best in Show & Financial Services
OMMA AWARDS
PayPal: Meet Halfway
Best Connections Strategy
4As jay chiat day awards
PayPal: Meet Halfway